Stylist Diary
Hand-written each week by founder NEO. Real consultations, technical notes, care experiments and client stories from 25 years behind the colour chair. No ads, no sponsored content — only first-hand notes.
Six clients walked in with Xiaohongshu screenshots this week — three of those target shades were filter-only, technically impossible on real hair. Here's how we redirect the conversation from 'I want this' to 'here's the closest real-world version'.
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Client K transitioned from linen blonde back to 2026 Pantone Mocha Mousse. The full seven-hour journey — pre-lightening, custom toning, Olaplex bonding — and why this colour is far more technical than it looks.
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At least a dozen clients asked this week 'What's Olaplex No.0?' and 'Am I using No.3 right at home?' Here's the full Olaplex bond-repair stack — pre-bleach, during, post and home — explained in four layers.
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We applied the same formula to four clients living in Central, Sheung Wan, Sai Ying Pun and Taikoo, then compared fade after four weeks. Results were surprising — water hardness mattered, but wash frequency and temperature mattered more.
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